Foley DigitalYour ads, run with the discipline behind 5x on $14M a quarter.
I'm Conor Foley — ex-Google Ads strategist, ex-eBay, ex-Taboola. I keep a capped roster of Google and Meta accounts and run every one personally: no juniors, no vanity reporting, no contracts. TikTok & UGC switch on once the core channels are earned.
Free written audit · no contracts · I reply within 1 business day
Built on systems proven inside Google
Not ready for a full audit? Get the checklist.
The exact 12-point checklist I use to spot wasted spend in Google & Meta accounts — free, no call required.
One operator. Your account is one of a handful.
I'm Conor Foley, founder of Foley Digital.
I spent years inside Google as an Ads strategist, personally managing about $14M in spend per quarter at a 5x average ROAS across 100+ Retail and Lead Gen accounts. The accounts that compounded were never the biggest — they were the tightest: clean data, ruthless structure, constant testing. After Google I advised sellers on ads growth at eBay — nine straight quarters above target — and managed enterprise accounts at Taboola.
Most agencies hand your budget to whoever has spare capacity. I cap the roster so that never happens here. When we work together, the person who ran eight-figure quarterly spend is the person inside your account.
100+ Retail & Lead Gen accounts, ~$14M in combined quarterly spend at a 5x average ROAS — 120% of target in Q1, 110% in Q2.
Above 100% of target for nine consecutive quarters, peaking at 170% in Q4 2023 — top-performing Growth Advisor globally in Q4 2023 and Q4 2024.
Managed spend grown past $1M within eight months, over $400k in new business sourced and closed — highest revenue run rate on the team in Q2 2026.
What usually goes wrong with agency-managed ads.
These are common patterns across the industry, not a dig at any one shop — but they're exactly what I built Foley Digital to avoid.
- Your account gets handed to a junior buyer managing 30+ clients
- Reporting leans on impressions and reach, not ROAS or CAC
- Creative testing is ad hoc, with no clear kill criteria
- Long contracts lock you in even if results stall
- Capped client roster — direct access to the person running your account
- Weekly reporting tied to ROAS and CAC, not vanity metrics
- Structured testing cadence with kill criteria set in advance
- No contracts — you stay because it's working
Two core channels, one testing engine.
Every engagement starts with the channel that moves your numbers fastest. TikTok and UGC are add-ons that get switched on when they're earned — once the foundation is profitable, not before.
Google Ads
Search, Shopping, PMax and YouTube — structured the way I structured them inside Google. Wasted-spend teardown first, then budget concentrated behind proven intent.
- Wasted-spend audit on search terms & placements
- Account structure rebuilt for Shopping/PMax efficiency
- Conversion tracking checked, not assumed accurate
Meta Ads
Full-funnel Facebook & Instagram. Signal quality fixed before spend scales, then a creative cadence with kill criteria agreed before launch — not after results disappoint.
- Structured creative testing cadence, not guesswork
- CAPI & pixel signal quality fixed before scaling spend
- Advantage+ & manual campaigns tuned together
TikTok & UGC
The earned add-on: Spark Ads over organic-style hooks, plus a monthly UGC pipeline that replaces winners before they fatigue.
- Creative that looks native, not like an ad
- Spark Ads distribution layered on organic-style hooks
- Clear kill criteria so losing creative gets cut fast
The numbers I'm bringing to your account.
All four figures are personal career performance, verified from managing paid media inside Google and advising ads growth at eBay. No client logos yet — that's the operating standard your account inherits.
Four steps. Each one ships something you can hold.
No 90-day "trust the process" black box. Each step has a visible output, and each one depends on what was learned in the step before it.
Teardown — week 1
I go through your live Google or Meta account: structure, spend efficiency, tracking integrity, creative performance. You get a written list of what's leaking and the first three fixes — yours to keep either way.
Foundation — weeks 2–3
Account structure and conversion tracking rebuilt so every decision after this point runs on true data, not platform guesswork — budget mapped against your margin and CAC targets, not a generic template.
Testing engine — weeks 3–6
Creative, audience and bidding tests launch on a fixed cadence, with kill criteria set in advance. Losers die fast; winners earn budget.
Compound — ongoing
Weekly report tied to ROAS and CAC — never impressions. Winners scale, and the account gets more efficient every month it runs.
Before you reach out.
The questions I get most from people considering an audit.
An agency sells you its senior people, then staffs your account with its junior ones. Here there's nothing to dilute: the person who managed $14M a quarter inside Google is the person doing the work.
No. Month to month, always. The work earns its place every cycle or you walk — that's the accountability an annual contract removes.
Discipline compounds at any size — the same systems work on $5k a month, they just scale with you. The audit will tell us honestly whether the fee makes sense against your budget.
Structural fixes land in the first 2–3 weeks and trends are readable within a month. Anyone promising overnight results is guessing with your money.
A written teardown of your live Google or Meta account: structure, wasted spend, tracking integrity, and the first three fixes I'd make. It's yours whether or not we go further.
I focus on Retail and Lead Generation brands running Google, Meta, and TikTok Ads — if that's you, the audit will tell us quickly if it's a fit.
I review your details, reply within one business day, and start the written teardown. If it's a fit, work can begin that week. If it isn't, I'll say so straight away.
Tell me about your account. I'll tell you what I'd fix.
Free, written teardown of your Google or Meta account — structure, wasted spend, tracking, and the first three things I'd change. The more detail you give below, the more specific it gets.